Wednesday, January 26, 2005

More Thoughts on Audio -- Part 3

Market, market, who's got a market? The market exists because the demand is there. It isn't a large demand, not yet. So how do you create and expand a market?

A year ago Podcasting didn't exist. Now it's exploding at a rate faster than blogging. All this due to the efforts of one guy named Adam Currey. All it would take to make audio short stories take off would be one right guy.

In my previous post on this subject I mentioned an online zine for short story podcasts. The form I mentioned was pretty aggressive with a new story every day. What if we cut that back, model the zine on Hardluck Stories or Thrilling Detective or Shred of Evidence? Four or five stories published on a quarterly basis to begin with. Get people used to listening to stories again. Stories that run 15 to 30 minutes, the average commute time. No auditus interruptus. Start the story when you leave the house. Finish it before you get to work.

Now, how do you get people to pay for that? I'm not sure yet, but it can be done. It has been done.

Apple did it. When they started iTunes all those professional industry pundits said they'd fall on their face. People had been downloading music from the Internet for free for years. No one would pay for what they had been getting free. But Apple did it. Of course they may have had a tiny, little bit of help from the RIAA, but, hey, whatever works. Right? Now everybody is jumping on the bandwagon.

What about satellite radio? The market is booming. Those people are desperate for content. Content we can provide.

And don't discount the Cool Factor, a major component in iPod's success. Apple got Bono to pimp it. And there are those white earplugs with the white wires. Everybody else has black or gray or black-and-gray or black-and-silver. You see white wires, you know it's an iPod.

The lesson? Make listening to short stories cool. Think Bono's available?

So come on, people. Comment on this. I need ideas to be put on the table for discussion. In my mind I keep coming back to the "Save Our Short Story" campaign. I'll think some more on that. You think about it, too. Comments, people, comments!

4 Comments:

At 7:51 AM, Anonymous Anonymous said...

Bob:

I found a web site that features downloadable online mysteries that you can listen to on the web. Here is the URL. I've only listened to one story so far but it was good with high quality audio.

Good Junk in the Trunk story (as were they all).

Pat Lambe

 
At 8:08 AM, Blogger Bob said...

Hey, Pat. What was the URL again?

 
At 8:21 AM, Anonymous Anonymous said...

Sorry Bob, Here's the URL:

http://www.mysteryradio.net/

Pat Lambe

 
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